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With you, every step of the journey 💙

Hi, I’m Annjana

I am a London based ICF-trained leadership and organizational coach. I have over a decade of experience in tech leadership roles spanning Big Tech and startups in AI / FinTech spaces (including Goldman Sachs, Twitter).

My passion for both 0-to-1 and 1-10x journeys brought me to angel investing and coaching/advisory roles. I love nothing more than helping companies chart their journey, shaping impactful people strategies, and navigating the ever-evolving tech landscape. As an external coach, I dive into the core of how teams work, providing tailored 1:1 and group coaching sessions. I serve as a NED and board advisor with BeTheBusiness, The Catalyst Collective, and Resonate Arts. Mentoring holds a special place in my heart, and I’m associated with Techstars, ADPList, Plato, CTO Craft.

Common threads across all my work:

🧭 Journey navigator for people and businesses - working towards their goal; solving problems with a purpose

↔️ Serving as a bridge - connecting people in the tech, product startup industry to move things forward

🪄Curiosity and Creative energy - I can’t help but bring my curiosity to learn & engage, energy and creativity to meetings, workshops to bring the room together

When it comes to coaching, I believe in breaking down barriers and making it accessible to all. I'm committed to bridging the equity gap, offering flexible pricing and personalized programs that cater to your journey and financial situation.

If you're ready to embark on a journey of intentional leadership, self-discovery and growth, let's connect and get creative —one brushstroke at a time.